Academic Library
Research Library
Deep-dive literature reviews synthesizing decades of peer-reviewed research. Every claim is traceable to published sources with DOI links.
A Meta-Analysis
12 min read
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Sound Symbolism in Names
From Sapir (1929) to modern replications: how speech sounds carry inherent meaning across cultures and languages.
Sapir 1929Köhler 1929Ramachandran 2001
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Across Languages
10 min read
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The Bouba-Kiki Effect
Cross-cultural and infant studies revealing the universal neural link between sounds and visual shapes.
Bremner 2013Ozturk 2013
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Consumer Perception
8 min read
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Phonotactics & Branding
How consonant clusters and syllable structures shape consumer expectations and brand personality.
Klink 2000Lowrey & Shrum 2007
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Emotional Valence
9 min read
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Acoustic Frequency
Ohala's Frequency Code explains why deep voices sound dominant and high voices sound friendly.
Ohala 1984Gussenhoven 2004
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Human-Computer Interaction
7 min read
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Typing Effort Models
Fitts' Law applied to names: how keyboard geography affects the digital experience of your identity.
Fitts 1954MacKenzie 2002
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